New York, USA – October 14, 2026 – From October 8th to 11th, 2026, the 2026 Zhejiang Service Trade (New York) International Animation and Game Expo was held at the Javits Convention Center in New York, USA. Leveraging the platform of NYCC, the largest and most influential comprehensive pop culture event on the East Coast of North America, this expo featured a dedicated exhibition area organized by Zhejiang Province. Ten leading game and digital culture companies from the province participated, showcasing the innovative achievements and cultural heritage of Zhejiang’s game and digital culture industries, conveying the brand image of “Zhejiang Services, Serving the World,” and highlighting Zhejiang’s strong capabilities in digital trade. The expo attracted significant attention from global animation and game industry leaders, media, investment institutions, and gamers.
The 10 outstanding companies participating in this exhibition are NetEase (Hangzhou), NetEase Leihuo, Buming Technology, Digital Octopus, Weilan Culture Media, Youchen Zeling, Xuanji Technology, Zhangdong Technology, Chenhuan Xinghe Culture Technology, and Virtual Human. The exhibits cover a diverse range of industries, including home games, online games, mobile games, AR/VR immersive experiences, 3D animation, and digital cultural and creative IPs, showcasing the overall landscape and innovation capabilities of Zhejiang’s animation and game industry in a multi-layered and comprehensive manner.
At the exhibition, various Zhejiang enterprises launched and showcased their new game products and cutting-edge technological achievements. NetEase (Hangzhou) brought mature IPs such as traditional Chinese martial arts and multiplayer competitive games, combining Song Dynasty aesthetics with self-developed technology, and actively seeking cooperation related to overseas IP derivatives and localized distribution; NetEase Thunderfire launched its new life simulation party game “Starry Sky,” using high-precision character rendering technology to create a healing cosmic life experience.
Digital Octopus Technology presented a VR immersive experience of “The Monkey King,” digitally interpreting the traditional mythology of “Journey to the West” and promoting the international dissemination of traditional Chinese culture. During the exhibition, Arthur Rex Rivolo, President of the New York Society of Fine Arts, and Ms. Kong Lingxin, Vice President and Secretary-General, also reached a strategic cooperation agreement with Hangzhou Digital Octopus Technology Co., Ltd. The two parties will jointly develop VR & AI spatial art exhibitions and game publishing businesses. Virtual Human Technology showcased the trendy VR social simulation game “NIBS,” constructing a blind box creation universe with product designs tailored to the aesthetic preferences of overseas players.
Weilan Culture Media presented its full-stack AIGC content platform and promoted the key animation project “Super Fun Science and Technology” for the State Administration of Radio and Television, seeking opportunities for animation distribution and cross-border IP co-creation cooperation. Youchen Zeling Culture showcased its children’s animation IPs “Peach Blossom Cat and East Sea Fish” and “Tubo Rabbit”, focusing on expanding into the overseas children’s content market.
Buming Technology demonstrated its self-developed Chaos engine and the cross-civilization war online game “War of the Gods,” fully showcasing the development level of domestically produced underlying engines and large-scale online games; Zhangdong Technology launched the pixel-art roguelike shooting game “Tank Gods,” balancing lightweight operation with deep game content; Chenhuan Xinghe Culture Technology showcased the sci-fi voxel single-player RPG “Miravis,” a narrative-driven independent adventure game based on its own IP; Xuanji Technology exhibited exciting animation clips from “Qin’s Moon,” “Nine Songs of the Sky,” and “Wu Geng Ji,” as well as traditional Chinese cultural and creative derivative products. This series of animations has now been translated into 7 languages and distributed in 42 countries and regions.
Taking advantage of the opportunity to participate in NYCC, the Zhejiang delegation conducted in-depth professional exchanges with hundreds of IP industry executives, comic and game creators, retailers, and copyright decision-makers. The topics of discussion covered a wide range of areas, including IP licensing and operation, legal risks of AIGC content, marketing of cultural and entertainment products, trends in the comic and graphic novel industry, film and television adaptations of comics, and cross-border consumer product cooperation.
This group’s participation in the overseas exhibition is not only a concentrated showcase of the achievements of Zhejiang’s animation and game industry, but also a vivid practice of the development concept of “Zhejiang services, serving the world,” building an important international cooperation bridge for Zhejiang’s digital cultural products to set sail overseas and deepen international service trade exchanges.
About Zhejiang Times International Exhibition Service Co., Ltd.
Zhejiang Times International Exhibition Service Co., Ltd. is a Hangzhou-based professional exhibition service company specializing in organizing international exhibitions, trade shows, and business events, connecting Chinese enterprises with global markets.
Media ContactCompany Name: Zhejiang Times International Exhibition Service Co., Ltd.Contact Person: Ding JiayiEmail: Send EmailPhone: +86-15158007298Address:East, 19th Floor, Guodu Business Building, No. 361 Fengqi Road City: HangzhouState: ZhejiangCountry: ChinaWebsite: https://www.time-ex.com/WebPC/Index.aspx
